Decide on a Business Name
Consider these tips and issues when deciding on your business name.
Note for sole proprietors: If you are going to operate your business as a sole proprietor, your legal business name consists of your first and last name and a “DBA” if you choose to have one. A “DBA” means “doing business as,” and it’s a registered name associated with your sole proprietorship. You are required to obtain a DBA only if you plan to advertise your business or refer to your business in printed materials using a name different than your first and last name.
- Have a party of trusted friends and family and brainstorm. Write down ALL suggestions.
- Available Facebook fanpage names, Twitter names and Google Plus business page names.
- Consider the web domain and email address implications. Available? Too long? Too complicated?
- Research name under all categories at the Florida Corporations website. Choose “Inquire by Name” under each category on this web page.
- Google your name choices extensively to see if they’re being used by anyone else or if they’re similar to something negative on the Internet.
- Do you want an abstract name that serves as a clean slate?
- Do you want your name to inform so people know immediately what your business is?
- If you choose an abstract name, what does it mean in other languages?
- If you choose a descriptive name, don’t pigeon-hole your business.
- It should be memorable but easy to spell.
- It should be easy to say and not a tongue twister when used in a telephone greeting or when spoken.
- Consider a name in which the letters create a visual element.
- Make sure the words used have positive meanings.
- Less is more.
- When heard by others in conversation or on the phone, it should be easy to understand and intuitive to spell.
- Make sure you are not infringing on a trademark. See this article: How to Obtain a Domain Name that Does Not Infringe on a Trademark
- The name should avoid implied associations with competitors or any other company.
- Test it out on Google Adwords. Use the “find keywords” on Google Adwords and see what other similar terms come up along with how many searches each are getting.
- Consider if your business name can be used as a verb. For example, “Google” is now a verb due the company’s success.
Here are some resources