Mission, Values & Vision Statements
Forming your Mission, Values and Vision Statements is easier than it sounds and only takes a few minutes. Be sure to visit the corporate websites of your competitors and companies you admire to see their statements.
According to entrepreneur.com, a Mission Statement “defines what an organization is, why it exists, its reason for being.”
This is a statement about your guiding principals and tells customers and employees where your company stands and what your company believes in. It is an expression of your company’s core beliefs.
This is a statement about your inspiration, dreams and hopes for your business as well as the framework for all your strategic planning. A vision statement is for you and your employees, not for your customers.