What is my Elevator Pitch?
An Elevator Pitch is a short description of what you do. It should be only 30 seconds long when spoken. It can include what you do, how you do it and why you do it. The term comes from the idea of meeting someone in an elevator and being able to articulate in 30 seconds exactly what you want them to know about your company.
You will meet many types of people and business owners in your every-day life, business networking events and when you least expect it. Have a few Elevator Pitches prepared that fit your audience.
Types of Elevator Pitches
Your main pitch.
This clearly defines what you do in general terms. Use this when business networking, at parties or when someone asks you, “What do you do for a living?” When you tell someone about your company, will you be able to clearly explain it before getting interrupted? Before they get bored? Will they remember what you said? Will they remember you?
Your sales pitch.
You may offer different services or products, and after meeting someone realize that they would benefit from hearing about your specific product. Focus this on the problems your product or service solves.
Your networking pitches.
Use these when you are talking to someone from whom you need help or with whom a business relationship would benefit your business. Examples are lenders, bankers, vendors/sellers, potential employees, landlords, etc. This pitch should also focus on the benefits of your company to the specific audience. For example, if you are talking to a banker about borrowing money or opening up accounts, make sure your pitch includes why your company would be a good investment for the bank. If you are talking to a potential landlord, explain why your business would be the ideal tenant.
Here are some videos and resources.